Our Lead Manager, Em at Maxx, completely embodies M.J. Capelli and everything we stand for. We believe in helping our customers achieve all of their hair dreams and more. We do that by having a dedicated and innovative staff. Em embodies what it means to be an M.J. Capelli stylist with a successful career at our salon. Learn more about Em and how M.J. Capelli has been a second home to her over the last 35 years. 

Where It All Started For Em 

Em grew up in Minot, ND, and attended Josef’s School of Hair Design right out of high school. After graduating from beauty school, she moved to Fargo with her family. Em was hired at what was then called Trim 7, which eventually grew into the salon you love and know, M.J. Capelli. 

Em started as a stylist, moved into a supervisor position, and then assistant manager.  She was then promoted to a manager of the South salon around 1995. After managing our South location,  she was transferred to the West salon (currently M.J. Capelli on 33rd) and moved again in 2010 to the Maxx location, where she currently resides today. Recently, she accepted the position of Lead Manager for the M.J. Capelli company. Em stated, “To me, this means that I am a good helper to all my other manager friends in any way, shape, or form.”

Becoming A Hairstylist

Em knew this career path was for her because of her creativity and love for people! When she was about 16 years old, she knew that someday she would go to school to be a hairstylist. Em stated, “I can remember sitting at family functions, at a very young age, brushing my cousin’s long blonde hair for hours. Then in high school, I would always be the one to cut and perm my friend’s hair. I guess you could say I caught the bug early!” So you can say Em knew from an early age what her career path would be!

 M.J. Capelli Shapes Careers

Em is who she is today because of M.J. Capelli. She grew up here. Em had this to say about her career at M.J. ‘s, “I never, in my dreams, would have thought that I could lead a team of stylists or that I could make an impact in someone’s life. I have had the opportunity to grow as a stylist, as a manager, as a person.” The company is very supportive of all who work here. The support and opportunities given are endless.

The Rewards Are Endless

There is nothing like the feeling you get when you make a difference in someone’s life. It is the most rewarding thing ever! Building and maintaining relationships with clients is amazing. Em says, “I have a handful of clients I have done their hair for more than 30 years. They start as clients but become friends, and then they become family! They are the reason I got into this business!! From a manager standpoint, the most rewarding part of my job is teaching, coaching, and celebrating my staffs’ accomplishments. My goal is to help my staff accomplish their goals. I care deeply for every person that works for me and want the absolute best for them.”

Em’s Advice for Aspiring Stylists

Just go for it!! This job isn’t just making someone look good. It is much more. For instance, a stylist is often there for clients during break-ups, deaths, graduation, having babies, etc. This job can create some of the best relationships and be the most rewarding job ever. Em’s advice is this, “Don’t give up! Building a clientele is hard work, but you can do it with determination and good coaching. In this business, you get what you give. Do good work and be yourself. Build relationships. Keep that smile on your face. Listen to your client’s needs.”

Cold weather has finally hit us, which means the air is getting much drier. These are the coldest months of the year for us, and our hair will need a little extra help! Let’s get you all caught up on one of the best things to do for your hair, b3!

What is b3 (Brazilian Bond Builder)?

It’s a great professional tool that can be mixed into all color formulations or be used by itself as a stand-alone treatment to help rebuild the bonds in your hair, which can happen from previous color services or heat damage! It helps to reduce this damage and prevent it in the future. Adding b3 into your color service is super easy, and it’s only a small add-on charge!

The Science Behind b3

This add-in helps reattach and build bonds of the hair cuticle that are responsible for supporting the hair’s inner structure. It dramatically reduces breakage and helps prevent damage during coloring services. This, in turn, improves the hair’s overall integrity while prolonging your color and vibrancy between appointments!

Stand-Alone Treatment

What if you don’t color your hair? No problem! We can still use this as a conditioning treatment when you feel your hair needs a little extra love. It has so many benefits! It first penetrates your hair with weakened and compromised fibers, reconstructs and strengthens from within while helping seal the cuticle. This helps prevent moisture loss protects against heat and mechanical styling, and future damage!

Am I a Good Candidate for b3?

Absolutely! Everyone can benefit from the use of b3! You’ll feel and see remarkably healthier, stronger hair each treatment. This is perfect for all hair types that feel extremely dry or damaged, especially those with color/chemically treated hair. Color services lift the cuticle layers, which can cause the dryness you feel, and b3 reinforces and builds the bond responsible for sealing those layers back together.

Call and book your Brazilian Bond Builder treatment now! Book Now.

It’s finally that wonderful time of year, the holiday season! We know last year we didn’t celebrate as much, so we are so excited for this year. We know all of you have many more holiday parties to go to and we want you to be ready!

Call your favorite location now to book a makeup application and style for you and your friends! Come in and get pampered before heading out to your holiday party. We have so many stylists ready to help you get your glam on!

We’ve included so many fun pictures of our holiday photo shoot to give you some beautiful ideas! It’s time to look and feel your best, so let us help you! Click here to book online now!

It’s November already, can you believe it?! Holiday season is the busiest season for all of us. Here are some reasons for you to pre-book your appointments in advance, so you aren’t disappointed.

Your time is very valuable, as well as ours! You are very busy at this time too, so when you book your next appointment before leaving the salon, you get the convenience of picking your choice appointment and time. Which in turn is much easier for you and your stylist.

It helps you maintain your style! Pre-booking your next appointment saves you and your stylist a headache later on. This way your stylist can determine your hair growth, and it allows them to schedule your appointment as needed! By booking your appointment in advance, you’re able to get in right when your hair needs it! Which also allows you to maintain your style as you like it in between visits.

Save yourself from that last minute call! We’ve all been there, calling around to try to fit a last minute appointment in, and being disappointed when everywhere is full. You’ve got a lot going on this time of year, so getting in to see your favorite stylist should be the least of your worries! When you pre-book, you’ll never have to frantically try to get that last minute appointment.

Taking the extra few minutes after your appointment to set up your next few visits will save you so much time and frustration in the future! We have so many stylists that would love to get you ready for the holiday’s. Make sure to call now to get your appointments in our books, we are booking up very quickly! Happy Holidays and we hope to see you in soon!

With cold weather coming soon in the Red River Valley, maybe you are looking for a way to help battle how dry and frizzy your hair gets. We think you should try the Brazilian Blowout! This treatment can last for weeks and helps smooth down the hair strand for a sleek, beautiful look! Some benefits to the blowout are that it only takes an hour in the salon and you can do it same day as a color.

Here’s what Brazilian Blowout has to say about the treatment. “Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.” Let’s break that down a bit for you!

It’s completely customizable! The treatment is amino acid based rather than keratin, which allows the hair to have more flexibility after the treatment.

It’s perfect for all hair types! It significantly reduces drying time, helps tame crazy cowlicks, smooths out of control bangs and more.

There will be no change to your curl pattern! The client’s natural curl pattern returns without any line of demarcation from the new hair growth, like a relaxing treatment would, for example.

Call into your favorite location and get in before the holidays! Or if you prefer online booking, click HERE to select a location and get started!

Thank you so much to all who nominated us for Best of Red River Valley! We are so lucky to have all of you as loyal customers and feel so honored! Now it’s time to vote for your favorite hair salon!

From now through Oct. 10, just login to vote for your favorite business, organization or area professional that helps make the Fargo-Moorhead area thrive. We are under “Best Hair Salon.” Thank you again for you support; let’s get voting! Visit Inforum Here to Vote! 

Fall is on the horizon, and we cannot wait! Are you looking for a new way to spice up your hair for the new season? Here are the top five colors we think are going to be fall favorites.

Copper  Red/Auburn

A soft reddish copper tone is the huge trend right now. Such a beautiful way to add some warmth into your look!

Golden Blonde

This is a classic and it’s so beautiful! Soft gold tones are stunning.

Shadow Root with Lowlights

Maybe you were super bright blonde for summer and are looking for a way to darken it up for fall. Blending in a soft shadow root paired with some lowlights is such an underrated pretty look!

Warm Chocolate Brunette

Darkening it up for fall is such a classic move! Plus the warm brown tones are so pretty and flattering on most everyone!

Caramel Balayage

A super blended balayage might be for you if you want to keep it bright for the fall! Caramel tones are very pretty for the new season and a way to still keep with the fall trends!

We hope to see you in soon to spice up your look for the new fall season! The best part: all these beautiful examples are all styled by our M.J. Capelli stylists! We would love to get you in soon. Please contact your favorite location or use our super convenient online booking! Book Now

With back to school in full swing, why not show you some quick and easy styles you can wear to class, or dress up and wear to a wedding or date night! This is another in a blog series of quick at home styles you can whip up in no time! They work for all hair types and can be modified to suit your hair.

For this cute low bun, you will need a few elastics and pins, as well as some hairspray to lock it in.

Step 1: Part your hair where you like to wear it. If you so choose, pull out some pieces to frame the face. Take the rest and pull into a low ponytail. On the last loop, partially pull the ponytail through and leave about half out.

Step 2: Part that section of the ponytail left out into two, and braid each one. Secure with a small elastic.

Helpful Hint! Once you have them secured in elastics, try to pull them out a bit! This will make it look more full and add texture for if you choose to pin them!

Step 3: Take one braid, wrap it around the low bun, and tuck into the bun elastic. Repeat on other side, wrapping the opposite way. Feel free to pin those into the bun if you want more support! Hairspray with your favorite product to help hold.

The 2021 summer wedding season is ending, but the fall 2021 wedding season is slowing approaching. Let’s take a look back at our favorite wedding styles from the 2021 summer wedding season and see what our M.J. Capelli stylists have come up with!

Aren’t they beautiful?! The best part is, all these summer wedding styles are by our M.J. Capelli stylists! Call now and book your wedding party soon. The fall season books up quick, but we look forward to all our fall wedding parties and can’t wait to share more of our favorite wedding styles with you!