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35 Years With M.J. Capelli

Em and Pam


Our Lead Manager, Em at Maxx, completely embodies M.J. Capelli and everything we stand for. We believe in helping our customers achieve all of their hair dreams and more. We do that by having a dedicated and innovative staff. Em embodies what it means to be an M.J. Capelli stylist with a successful career at our salon. Learn more about Em and how M.J. Capelli has been a second home to her over the last 35 years. 


Where It All Started For Em 

Em grew up in Minot, ND, and attended Josef’s School of Hair Design right out of high school. After graduating from beauty school, she moved to Fargo with her family. Em was hired at what was then called Trim 7, which eventually grew into the salon you love and know, M.J. Capelli. 

Em started as a stylist, moved into a supervisor position, and then assistant manager.  She was then promoted to a manager of the South salon around 1995. After managing our South location,  she was transferred to the West salon (currently M.J. Capelli on 33rd) and moved again in 2010 to the Maxx location, where she currently resides today. Recently, she accepted the position of Lead Manager for the M.J. Capelli company. Em stated, “To me, this means that I am a good helper to all my other manager friends in any way, shape, or form.”


Becoming A Hairstylist

Em knew this career path was for her because of her creativity and love for people! When she was about 16 years old, she knew that someday she would go to school to be a hairstylist. Em stated, “I can remember sitting at family functions, at a very young age, brushing my cousin’s long blonde hair for hours. Then in high school, I would always be the one to cut and perm my friend’s hair. I guess you could say I caught the bug early!” So you can say Em knew from an early age what her career path would be!


 M.J. Capelli Shapes Careers

Em is who she is today because of M.J. Capelli. She grew up here. Em had this to say about her career at M.J. ‘s, “I never, in my dreams, would have thought that I could lead a team of stylists or that I could make an impact in someone’s life. I have had the opportunity to grow as a stylist, as a manager, as a person.” The company is very supportive of all who work here. The support and opportunities given are endless.


The Rewards Are Endless

There is nothing like the feeling you get when you make a difference in someone’s life. It is the most rewarding thing ever! Building and maintaining relationships with clients is amazing. Em says, “I have a handful of clients I have done their hair for more than 30 years. They start as clients but become friends, and then they become family! They are the reason I got into this business!! From a manager standpoint, the most rewarding part of my job is teaching, coaching, and celebrating my staffs’ accomplishments. My goal is to help my staff accomplish their goals. I care deeply for every person that works for me and want the absolute best for them.”


Em’s Advice for Aspiring Stylists

Just go for it!! This job isn’t just making someone look good. It is much more. For instance, a stylist is often there for clients during break-ups, deaths, graduation, having babies, etc. This job can create some of the best relationships and be the most rewarding job ever. Em’s advice is this, “Don’t give up! Building a clientele is hard work, but you can do it with determination and good coaching. In this business, you get what you give. Do good work and be yourself. Build relationships. Keep that smile on your face. Listen to your client’s needs.”

Our Haircut prices are based on the Level of Stylist you are booked with. 

Master Stylist               $40+

Senior Stylist                $34

Experienced Stylist       $31

Junior Stylist                 $28

New Talent                    $24

Have a preference? Just ask!