New Hair New Me



New Hair New Me

Struggling with fine thin hair? Maybe your hair just isn’t growing as fast as you like. Well don’t worry! Here at M.J. Capelli Family Hair Salons we are the hair extension experts! Throughout this past year we have spent many hours preparing our stylists to bring you the best salon experience out there! We now offer ON HAND HAIR EXTENSIONS at every M.J. Capelli salon. After years of trying to find the best possible extension out there, we finally stumbled upon Amplify Hair Extensions. Wanna hear more?! Don’t worry we have all the information right here for you!

What are Hair Extensions?

Hair extensions were created to naturally enhance your hairstyle for a different look! There are however different types. You can either get real human hair extensions or synthetic. At M.J. Capelli we are focused on bringing all of our guests the best possible product. This is why we chose REAL human hair. The hair used in our applications is 100% cuticle intact, chemical free hair with a custom color just for you! With human hair extensions you are able to use heat, style, wash, color, honestly anything you want to do with your own hair you can do with these extensions!

Are There Different Lengths, Colors, or Styles?

The answer, YES! We offer 20 different colors! That’s right 20! We have as dark of hair as you could want AND as light of hair you can imagine! There are also 3 different lengths available! So whether you want to add 2 inches of hair or 10 inches of hair, we have the solution for you! The beautiful thing about all of these options is that we are able to volumize the hair as well. Extensions are not just for length, they can also be used to add volume! Adding volume can be done in just FIVE MINUTES! Full length applications can be done in just ONE HOUR!

Will They Damage My Hair?

Our top priority is maintaining your natural hair. Tape-in extensions are made up of “Nano Panels” this means the tape used is Ultra thin while being the most durable panel on the market. Keeping the weight low reduces the risk of putting too much tension on your hair. Our extensions are damage free and undetectable when applied correctly. Hand-tied extensions are beaded and then sewn into the hair. This method prevents tension and keeps your look natural and comfortable! Amplify hair extensions are one of the very few lines The American Cancer Association recommends as a damage free option.

Are They Hard to Take Care Of?

With the correct at home products, taking care of extensions is a breeze! No need to stress about changing your normal routine! We carry extension safe products for all of your needs! With the correct products you will help protect your biological hair, and prolong the life of your extensions. Every stylist that offers extensions has been trained on how to prepare for the service, and use all the tools needed during the service. Stylists also have been certified in the formulation of planning a look, application, reapplication, hair cutting, styling, and at home care.

How? When? Where?

Alright, now that you have all the information the only thing left to do is schedule your appointment! All you need to do is grab your phone and call your favorite M.J. Capelli Location. Which one will it be? Maxx? Capelli on 33rd? Oakridge? No matter what location you pick we are so excited for you to start living your best hair life you could possibly imagine! Dreams really do come true!


M.J. Capelli Family Hair Salons

What You Need To Know About Eyelash Extensions

Are you in the market to add length and/or volume to your lashes? M.J. Capelli is here for you and your lashing needs. With three M.J. Capelli’s locations throughout the Fargo and West Fargo areas, you will find a lash specialist at each location.

Everything You Need To Know About Eyelash Extensions.

It is simple, really. Do you want your lashes to have volume, length or volume and length. Are you tired of putting mascara on every single day… So are we.

What are Eyelash Extensions?

I am glad you asked! Eyelash extensions are semi-permanent lashes that are hand-glued on top of your natural lashes. Lash extensions are great for adding length or volume or even both! There are many styles of lashes these days. Extensions can be anywhere from a classic look to a hybrid to volume and to even mega volume.

Difference between styles of extensions:


This application involves applying one individual lash extension to each of your existing lashes.


This application involves applying multiple lash extensions to each lash.


This application is a combination of classic and volume.


This application is the volume technique applied to every single available natural lash.


You got it! If lash extensions are in your future, they do require maintenance. To keep your eyelash extensions looking full, we recommend regular touch-ups and fills. There is no way to prevent your lashes from falling out as this is a very natural process but regular maintenance will keep them looking beautiful! These follow-up appointments can vary from two weeks to three weeks appointments. In the meantime, we ask that you avoid oil-based products, and waterproof mascara, and use gentle face wash to keep the lashes clean.

How to Prepare for your Lash Appointment

  • Do your research to find the look you’re going for.
  • Plan to spend two to three hours at your first initial appointment.
  • Let your lash specialist know if you have sensitivities.
  • Come with a clean face and no makeup.

Am I A Good Candidate for Eyelash Extensions?

Are you wondering if lash extensions are for you?  Stop into a location near you and talk with a lash specialist today! We would love to answer any additional questions you may have and find the best solution for you! Lash extensions are a great choice for anyone wanting to ditch the mascara, enhance the natural lash or even wanting the eyes to pop! Some people choose to do lash extensions for special occasions only and that is fine too!

What’s Buggin’ Ya?!

What is Lice?

Head lice are tiny insects that attach themselves to the hair strand. Although they consume the blood from the scalp, they do not attach themselves to the scalp. Lice has three life stages. Stage one they are eggs, after six to nine days they will hatch and move on to the next stage of life. After they hatch they become Nymphs, during this cycle they are immature forms of the louse, and after 9-12 days they will mature. During their final life stage they are Adult Lice, the average life span of adults is three to four weeks. While adults the females will produce a sticky substance that attaches 6-10 eggs a day to the hair strand. Throughout the entire life cycle lice remain wingless. With this being said, lice only spread through direct contact, they do not fly or jump, only crawl. Having lice is not a sign of poor hygiene or an unclean living environment. While a majority of cases affect mostly children, preschool through elementary, it is important to note that lice do not carry bacterial or viral diseases. While they do not carry diseases it is important to treat lice right away!


Spotting the symptoms and then treating these cases can be very simple, first let’s start out by getting to know the symptoms. Lice are very small insects, they are about the size of a strawberry or sesame seed. The color can range, since they adapt to their surroundings, oftentimes they are tan-gray, red-brown, or black. Even though the color can range, they are consistently a teardrop shape. It may be easy to spot these creatures, but they are often mistaken as dandruff, product residue, dead hair tissue, dirt and debris, or other small insects. The most common symptom for lice is itching, this means your body is having an allergic reaction to the louse bites. If you have never had lice before the itching may not occur for 4-6 weeks. While the most common symptom is itching, some cases will have sores on the scalp, neck, and shoulders. Treating lice can be very simple, your very first step should be going to the doctor. Before you start any type of treatment on your child or self. From there follow your provider’s instructions on how to proceed. If you decide to go with an over the counter method, you will want to rid the scalp of lice and eggs. For this you will need a nit comb, you can find these at all MJ Capelli locations. Along these nit combs we have other products that will help repel and treat these insects.


It is difficult to prevent yourself from getting lice, but you can take steps to protect yourself against lice. The most important thing you can do is not share personal items such as: hats, combs, brushes, hair accessories, headphones, pillows, and towels. Even if you are not sharing these items it is very important that you keep these items clean. If you know someone that currently has lice avoid direct contact. Lice spreads by crawling, so they will not jump from head to head. While lice is very contagious most schools will allow children with lice to remain in class. With all of this being said if you, your child, or anyone you know has lice always make sure to see a doctor and take the proper steps when treating lice.


At all MJ Capelli locations, we sell Fairy Tales. Fairy Tales is a product line specifically caters to treating and preventing lice. All of these products are natural, safe, and effective.

  • Rosemary Repel Shampoo 
  • Rosemary Repel Conditioner 
  • Rosemary Repel Conditioning Spray 
  • Supercharged Detangling Shampoo 
  • Supercharged Detangling Conditioner
  • Static Free Detangling Spray
  • Lice Goodbye No Drip Mousse 
  • Terminator Nit Free Comb 
  • Kit #1 (preventive): Rosemary Repel Shampoo, Conditioner, Spray
  • Kit #2 (treatments): Rosemary Repel Shampoo, Conditioner, Nit Comb, Mousse 

Put Your Thirsty Hair To Bed

Amika in the sheets, hydrated hair in the streets! This summer put your dry hair to bed and triple your hair hydration with Amikas Dream Routine!

Meet your new moisture team!

What is it?

Amikas Dream Routine is a revolutionary overnight treatment that has been clinically proven to result in hair that is 3x more hydrated by morning and boosts moisture for 72 hours. It has the best of the best ingredients to help you battle the dryness; Hyaluronic acid to attract the natural moisture provided from the bio-fermented coconut water, and Polyglutamic acid to retain that moisture for up to 4 washes!


Dream Routine has an amazing non-staining formula that will pack in the hydration without leaving your hair feeling greasy or weighed down.  There will be no need to switch to an ugly pillow case you no longer care about while using this product, it’s pillow proof, so by all means keep using your pretty pillows!  Oh, and did we mention that it is safe to use on all hair extensions? Go ahead and give them a taste, they’ll thank you for it!

Ready to put your dry hair to bed?

Let’s get started

Step 1: Getting your dream hair has never been easier than with the Amika Dream Routine!

Step 2: Simply start by combing through damp or dry hair Use 1-4 pumps of the Dream Routine depending on hair length and density.

Step 3: Apply to mids and ends before beauty sleep(no need to rinse).

Step 4: Catch those zzz’s.

Step 5: Wake up with gorgeous, hydrated hair ready for styling(not that you’ll need to)!

Tomorrows going to be a good hair day!

The morning after dreaming

There is no need to wash the Dream Routine Treatment out in the morning! The product is formulated to absorb deeply into your hair overnight and leaves it feeling soft and hydrated, preventing hair from becoming frizzy or tangled throughout the night.  You can then style your hair with the Amika high tide triple barrel to create a summer beachy hairstyle (make sure to use blockade).

What Is A Bouncy Blowout, and How Can You Start Perfecting It At Home?

The trend that broke the internet… We are sure you’ve seen this 90’s style all over social media platforms with voluminous curls and curtain bangs. This look is inspired by Farrah Fawcett and can be easily recreated at home using a blow-dry brush and some velcro rollers!

Product and Tools Needed To Create This Look

Steps To Creating The Bouncy Blowout

Step 1:

Gently comb and detangle your freshly washed hair. If you want the best results, spray your hair with a leave-in conditioner and work your way up as you detangle. One of our favorites is Matrix Miracle Creator leave-in! Using this product will help you detangle while conditioning your hair and priming for your style while also smoothing the cuticle to prevent breakage from brushing. 

Step 2:

Spray in a blowout primer, and rough blow dry or air dry your hair 80% of the way.This product lays down an excellent foundation for your style to last all day and be protected from heat damage.

Step 3:

Keep your sections small and clean! Take your Amika Blow Dry Brush 2.0, start from your root and work thoroughly down the hair. Keep it elevated above your head with tension. As you work your way down, start turning your blow dryer towards the face to create a curl effect. After the section is dry, place velcro rollers at the end of the strand and roll up towards your root. Lastly, secure with crease-less clip and allow to fully cool.

Step 4:

Spray a light finishing spray while still in the rollers to keep them in the form! Once they have sat and cooled for a while, take them out carefully and run your fingers or a wide-tooth comb through the curls. We like to use a dry texture spray when finished to help hold the volume throughout the day.

Practice Makes Perfect

We hope these steps will help you all learn how to create this just left the salon bouncy blowout look at home! It may seem intimidating at first, but we promise practice makes perfect, and it will soon be your favorite style. If you have any questions on what kind of products or tools you should use, please come into any of our locations and feel free to ask! You may also check out the video below and watch how one of our stylists created this look.

Wedding Services

If you are a bride-to-be, congrats on your engagement! We know it is a big day, so finding the best team to make you and your bridal party feel and look beautiful is important! We would be honored to be a part of your special day. We want to help you through all your possible questions about booking your bridal party and services options!


When Should I Book?

We do book up quickly as wedding season is a very busy time for us, so we recommend that you call us as soon as you pick a date! It is never too early to set up your services for the big day. We suggest booking before the six-month mark to ensure we can book your date. If you want to learn more about our pricing, call us today!


How Should I Contact You?

You can give any of our locations a call, and they can direct you to precisely the person you need to talk to!  If you need in-salon or travel pricing, they will go over all the pricing information. Brides: please have the number of people needing their hair and makeup done! This will make your booking experience run much smoother and quicker! If possible, find out how your bridesmaids want their hair done and the length of their hair. This helps us optimize the time we spend with you all and ensure we have plenty of time to execute the style you want.


Should I Book a Trial Run?


Yes! We want to make sure that everything goes smoothly, and setting up a trial run can help ensure you get the finished product you want! One benefit of having a trial run is making your fitting appointment on the same day to see your style altogether. This way, we can alter your hair and makeup as needed to fit the look you are going for! 


Do We Need to Come to the Salon? 

You can choose to come into the salon, or our stylists can come to you! We travel to your venue if needed! This option has different pricing, and as you call to schedule, our stylists can go over all your options to fit your day! 


What Services Do You Offer?

We offer both makeup and formal hairstyles for the bridal party! We can style your hair as you like, whether you want a full updo or a simple half-up style. We also offer makeup services that are super customizable to each bridal party member. We can do a full glam look or keep it natural and straightforward; it is all up to you!

We know it can be hard to choose a style. Feel free to bring in a few pictures of styles that you like, and our stylists can help direct you towards something that suits your hair type and your dress! 

We recommend staying true to your style. This way you will feel more comfortable the whole day! For example, if you tend to keep your makeup simple and natural daily, we can elevate your look while still staying true to your style! We can even apply false lashes to spice up your look!


Can I Bring a Hair Accessory?

Absolutely! Remember to take into consideration your style and the style of the wedding! Also, if you are a bridesmaid, check in with your bride to make sure she is okay with adding an accessory. Keep in mind the thickness of your hair, as you might want to stay away from heavier pieces that may weigh down your style if you have thinner hair. 


If you have any more questions, please don’t hesitate to call us! We would love to be a part of your special day and want to provide you with the best experience possible!

2022 Trends You Do Not Want To Miss Out On

2022 Hair Trends

Curious as to what your style should be in 2022? Well, let’s all get in our time machines and head back to the 90s! Your new trendy style can be something as simple as the claw clip, or learning how to give yourself that just left the salon bouncy blowout. Read more to see what trends will resurface themselves in 2022!

Women's Style Trends

Mid-Length Bobs

Looking for that timeless style that suits almost anyone? Then this chic cut is for you. It can be cut blunt and styled sleek, or you may add in a-lot of layers and texture to get that effortless hair. This classic look has been around for years and is working its way back due to the famous Kourtney Kardashian!

Natural Hair

Curly friends, we have the style for you! 2022 is looking very minimalistic for the beauty industry. It’s time to embrace your natural beauty! With the the help of our curly cuts and our product Quiet Calm Control Curl Cream by Innersense, your natural curls will be bouncy, soft, and frizz free.

Bouncy Blowout

The trend that broke the internet… We are sure you’ve seen this 90’s style all over social media platforms with voluminous curls and curtain bangs. This look is inspired by Farrah Fawcett and can be easily recreated at home with the use of a blowdry brush and some velcro rollers!

If you want this amazing look, take a look at our Blowout for Beginners full tutorial! 

Sleek & Shiny

Who doesn’t want sleek and shiny hair like Kim Kardashian!? Kim’s stylist, Chris Appleton worked with Color Wow on his DIY secret to creating the signature sexy style. They developed the Money Mask, which is great for all hair types. This at home hair mask hydrates to the core, creating expensive-looking hair.

Men's Style Trends

Modern Mullet

Billy Rae Cyrus may have helped elevate the famous mullet in the early 90s, but the Men have spoken and we do not think this hair trend is going away any time soon! This trend can be created in many ways. For instance, perming the back with racing stripes on the sides or keeping it modern and shaggy like the classic Billy.

Faded Buzz Cut

The style that will be around forever. The classic buzz cut with an excellent fade is also here to stay in 2022. Whether you have blonde hair or dark hair, a tight fade and sharp line-up can elevate your classic style. 

Color Trends

Chocolate Brown

My brown haired ladies or gentleman, are you tired of your high maintenance hair and ready to step back into the natural look? Well look no further, in 2022 our favorite chocolate hair is making its glorious return!

WE perfected this hair look by utilizing the following formula, AlterEgo’s Techno Fruit 6/31 and 6/7.

Honey Blonde

We’ve said it once and we’ll say it again, natural beauty is on the rise! You can create this look many different ways. A balayage being the most popular technique for that lived-in look. If you are wanting a more dramatic honey blonde, you can choose to do a full highlight.

Fashion Colors

Guess who’s back…. we continuously see high fashion colors walking in our door. This trend got stronger 2 years ago when everyone was experimenting at home with the bright colorful money piece. There is no longer is a dress code for many who work from home so why not show your true colors! Fashion colors allow you to express who you are and your personality. 2022 is looking BRIGHT!

Raven Black

As always, a beautiful deep black has been such a staple through the years. Celebrities showcase such stunning black locks all over social media platforms and it never gets old! You can even pair it with subtle highlights or a balayage to give your hair an elevated look. 

Accessory Trends

Claw Clip

Claw clips were a major hair accessory to have in the 90s and TikTok has brought them back to life. Running late for work or an event or tired of your usual messy bun? Go grab yourself a claw clip, we sell the perfect ones to have on hand in the salon! Here is a short tutorial on how to perfect the claw clip!

Chunky Clips

We know them, we love them,  and we know all of our moms loved them in our hair when we were 5. But these amazing clips have come back in a new more age-appropriate form. Elevating your look and appearance with two easy steps. WE are loving these affordable clips right now!

It’s Our Anniversary!

It’s our Anniversary! Come in and help us celebrate 36 wonderful years! 

We want to share the love we receive from our loyal clients all year long by celebrating our anniversary together! As a thank you for supporting us, we are offering 25% off all in-stock retail! 


For Every Member of the Family

M.J. Capelli has been locally owned and operating in the Fargo-West Fargo area for 36 years. Since the very beginning, our primary goal has been to offer services for every member of your family.  From haircuts to specialty services such as curly cuts, Brazilian Blowout, extensions, and waxing to name a few. We take pride that our stylists are some of our area’s leading top professionals. We are trained in cosmetology skills and social skills to allow us to treat all members of your family with expertise.


Anniversary Sale

We are so thankful for your support throughout the years, and we are celebrating all week long! February 14th – 19th we ask you to join us and receive 25% off all in-stock retail. We will also be featuring some giveaways in-store while you are getting pampered by one of our stylists. 

Now’s the perfect time to grab any products you’ve been eyeing, such as the new MONEY hair mask by the one and only Chris Appleton! Yes, that is Kim Kardashian’s hairstylist! This mask will help you hit the 2022 trend of sleek and shiny hair goals. Oh, and men, don’t think we forgot about you! We have a full stock of our Redken Brews ready for you to pick up.

We would love to answer any questions you may have about our products, come on in and take a look. We will have so many great options for everyone.


Come Say Hello

Stop into your favorite location February 14th – 19th to check out our in-stock product and grab all your favorites!

Your Guide to Effortless Hair


One of the biggest trends we think will be big this year is effortless hair! We predict so many posts embracing your natural texture and showcasing sleek, shiny, healthy hair. Here’s your guide to having the most manageable, most effortless hair that you can!


Using the Right Products

We know seeing those Pinterest pictures of gorgeous locks can be super daunting, but you can recreate those in no time with the right products! We will tell you what our favorite products to use are for each trendy style, and the best part of it all is you can come in and buy everything we share!


Beachy Waves

If your social media feeds are anything like ours is, we know you’ve been seeing loose, beachy waves all over the place! These are so pretty and suit everyone! As always, please start with a heat protectant. This will prolong your style while protecting your hair from heat damage; a win-win! We recommend Aquage’s Beyond Body Spray. A helpful tip when curling your hair: DON’T touch your curls until they have cooled completely! They have a better chance at keeping their shape all day. After they cool, take a wide-tooth comb or your fingers and lightly brush out the curls! Tada: perfect beachy waves every time! If you want a great visual, check this out on our Instagram page: follow us while you’re there!


Sleek Blowout

Now on to everyone’s favorite- the blowout! Using the correct products is vital for this style. Ensure you are using a heat protectant; there is a lot of heat used continuously for this style, and you want to make sure you’re protected! We think Amika’s Heat Defense Serum is an easy option for you! It is also an oil, which can also be used after you are dry to help with flyaways. It’s a win-win product! A helpful tip when you are styling a blowout: dry your hair regularly until it is mostly dry. This will ensure that you have the least amount of heat damage. Volume is the goal with this style, so make sure you add a volumizing product into your line-up! Check out Color Wow’s Raise the Root Spray. It gives tons of volume as you blow-dry it in!


Natural, Textured Waves

We are so excited to see you embracing your natural texture! Natural, curly hair is so beautiful, and we have some products to share with you to get the best out of your waves. Aquage has so many options for curly hair, and we have been loving the Curl Defining Creme and the Defining Gel. These are perfect by themselves but are a fantastic combo! After wash day, dry your hair with a cotton or microfiber towel and get the moisture out, then scrunch in your favorite of the Aquage line. Using Wella’s Eimi Sugar Lift spray is a great option to refresh second-day hair; mist your hair with water and scrunch in the sugar spray!


Regular Haircuts

Keeping a good routine for regular haircuts is super important! Now, we aren’t saying you need to chop your hair off every time, but a good trim every eight weeks or so is very beneficial! Pair this with a great shampoo and conditioner combo, and you’ll feel as good as new. We love Matrix’s Biolage Fiber Strong for anyone who needs a little extra protein boost, and Color Last, the perfect shampoo and conditioner for extending your vibrant color!

Another product to have in your routine is an excellent leave-in conditioner! With the cold weather here, our hair tends to get very dry. Using a product like Sexy Hair Tri-Wheat Leave-In Conditioner can help with those dry ends. This will leave your hair feeling so sleek and shiny!


See how easy it can be to have effortless hair? We can’t wait to see how you decide to style this year! Come on in and grab any of the products we mentioned here. We would love to help you find the best product for your hair routine.

35 Years With M.J. Capelli

Em and Pam


Our Lead Manager, Em at Maxx, completely embodies M.J. Capelli and everything we stand for. We believe in helping our customers achieve all of their hair dreams and more. We do that by having a dedicated and innovative staff. Em embodies what it means to be an M.J. Capelli stylist with a successful career at our salon. Learn more about Em and how M.J. Capelli has been a second home to her over the last 35 years. 


Where It All Started For Em 

Em grew up in Minot, ND, and attended Josef’s School of Hair Design right out of high school. After graduating from beauty school, she moved to Fargo with her family. Em was hired at what was then called Trim 7, which eventually grew into the salon you love and know, M.J. Capelli. 

Em started as a stylist, moved into a supervisor position, and then assistant manager.  She was then promoted to a manager of the South salon around 1995. After managing our South location,  she was transferred to the West salon (currently M.J. Capelli on 33rd) and moved again in 2010 to the Maxx location, where she currently resides today. Recently, she accepted the position of Lead Manager for the M.J. Capelli company. Em stated, “To me, this means that I am a good helper to all my other manager friends in any way, shape, or form.”


Becoming A Hairstylist

Em knew this career path was for her because of her creativity and love for people! When she was about 16 years old, she knew that someday she would go to school to be a hairstylist. Em stated, “I can remember sitting at family functions, at a very young age, brushing my cousin’s long blonde hair for hours. Then in high school, I would always be the one to cut and perm my friend’s hair. I guess you could say I caught the bug early!” So you can say Em knew from an early age what her career path would be!


 M.J. Capelli Shapes Careers

Em is who she is today because of M.J. Capelli. She grew up here. Em had this to say about her career at M.J. ‘s, “I never, in my dreams, would have thought that I could lead a team of stylists or that I could make an impact in someone’s life. I have had the opportunity to grow as a stylist, as a manager, as a person.” The company is very supportive of all who work here. The support and opportunities given are endless.


The Rewards Are Endless

There is nothing like the feeling you get when you make a difference in someone’s life. It is the most rewarding thing ever! Building and maintaining relationships with clients is amazing. Em says, “I have a handful of clients I have done their hair for more than 30 years. They start as clients but become friends, and then they become family! They are the reason I got into this business!! From a manager standpoint, the most rewarding part of my job is teaching, coaching, and celebrating my staffs’ accomplishments. My goal is to help my staff accomplish their goals. I care deeply for every person that works for me and want the absolute best for them.”


Em’s Advice for Aspiring Stylists

Just go for it!! This job isn’t just making someone look good. It is much more. For instance, a stylist is often there for clients during break-ups, deaths, graduation, having babies, etc. This job can create some of the best relationships and be the most rewarding job ever. Em’s advice is this, “Don’t give up! Building a clientele is hard work, but you can do it with determination and good coaching. In this business, you get what you give. Do good work and be yourself. Build relationships. Keep that smile on your face. Listen to your client’s needs.”