What’s Buggin’ Ya?!

What is Lice?

Head lice are tiny insects that attach themselves to the hair strand. Although they consume the blood from the scalp, they do not attach themselves to the scalp. Lice has three life stages. Stage one they are eggs, after six to nine days they will hatch and move on to the next stage of life. After they hatch they become Nymphs, during this cycle they are immature forms of the louse, and after 9-12 days they will mature. During their final life stage they are Adult Lice, the average life span of adults is three to four weeks. While adults the females will produce a sticky substance that attaches 6-10 eggs a day to the hair strand. Throughout the entire life cycle lice remain wingless. With this being said, lice only spread through direct contact, they do not fly or jump, only crawl. Having lice is not a sign of poor hygiene or an unclean living environment. While a majority of cases affect mostly children, preschool through elementary, it is important to note that lice do not carry bacterial or viral diseases. While they do not carry diseases it is important to treat lice right away!


Spotting the symptoms and then treating these cases can be very simple, first let’s start out by getting to know the symptoms. Lice are very small insects, they are about the size of a strawberry or sesame seed. The color can range, since they adapt to their surroundings, oftentimes they are tan-gray, red-brown, or black. Even though the color can range, they are consistently a teardrop shape. It may be easy to spot these creatures, but they are often mistaken as dandruff, product residue, dead hair tissue, dirt and debris, or other small insects. The most common symptom for lice is itching, this means your body is having an allergic reaction to the louse bites. If you have never had lice before the itching may not occur for 4-6 weeks. While the most common symptom is itching, some cases will have sores on the scalp, neck, and shoulders. Treating lice can be very simple, your very first step should be going to the doctor. Before you start any type of treatment on your child or self. From there follow your provider’s instructions on how to proceed. If you decide to go with an over the counter method, you will want to rid the scalp of lice and eggs. For this you will need a nit comb, you can find these at all MJ Capelli locations. Along these nit combs we have other products that will help repel and treat these insects.


It is difficult to prevent yourself from getting lice, but you can take steps to protect yourself against lice. The most important thing you can do is not share personal items such as: hats, combs, brushes, hair accessories, headphones, pillows, and towels. Even if you are not sharing these items it is very important that you keep these items clean. If you know someone that currently has lice avoid direct contact. Lice spreads by crawling, so they will not jump from head to head. While lice is very contagious most schools will allow children with lice to remain in class. With all of this being said if you, your child, or anyone you know has lice always make sure to see a doctor and take the proper steps when treating lice.


At all MJ Capelli locations, we sell Fairy Tales. Fairy Tales is a product line specifically caters to treating and preventing lice. All of these products are natural, safe, and effective.

  • Rosemary Repel Shampoo 
  • Rosemary Repel Conditioner 
  • Rosemary Repel Conditioning Spray 
  • Supercharged Detangling Shampoo 
  • Supercharged Detangling Conditioner
  • Static Free Detangling Spray
  • Lice Goodbye No Drip Mousse 
  • Terminator Nit Free Comb 
  • Kit #1 (preventive): Rosemary Repel Shampoo, Conditioner, Spray
  • Kit #2 (treatments): Rosemary Repel Shampoo, Conditioner, Nit Comb, Mousse 

Put Your Thirsty Hair To Bed

Amika in the sheets, hydrated hair in the streets! This summer put your dry hair to bed and triple your hair hydration with Amikas Dream Routine!

Meet your new moisture team!

What is it?

Amikas Dream Routine is a revolutionary overnight treatment that has been clinically proven to result in hair that is 3x more hydrated by morning and boosts moisture for 72 hours. It has the best of the best ingredients to help you battle the dryness; Hyaluronic acid to attract the natural moisture provided from the bio-fermented coconut water, and Polyglutamic acid to retain that moisture for up to 4 washes!


Dream Routine has an amazing non-staining formula that will pack in the hydration without leaving your hair feeling greasy or weighed down.  There will be no need to switch to an ugly pillow case you no longer care about while using this product, it’s pillow proof, so by all means keep using your pretty pillows!  Oh, and did we mention that it is safe to use on all hair extensions? Go ahead and give them a taste, they’ll thank you for it!

Ready to put your dry hair to bed?

Let’s get started

Step 1: Getting your dream hair has never been easier than with the Amika Dream Routine!

Step 2: Simply start by combing through damp or dry hair Use 1-4 pumps of the Dream Routine depending on hair length and density.

Step 3: Apply to mids and ends before beauty sleep(no need to rinse).

Step 4: Catch those zzz’s.

Step 5: Wake up with gorgeous, hydrated hair ready for styling(not that you’ll need to)!

Tomorrows going to be a good hair day!

The morning after dreaming

There is no need to wash the Dream Routine Treatment out in the morning! The product is formulated to absorb deeply into your hair overnight and leaves it feeling soft and hydrated, preventing hair from becoming frizzy or tangled throughout the night.  You can then style your hair with the Amika high tide triple barrel to create a summer beachy hairstyle (make sure to use blockade).

Wedding Services

If you are a bride-to-be, congrats on your engagement! We know it is a big day, so finding the best team to make you and your bridal party feel and look beautiful is important! We would be honored to be a part of your special day. We want to help you through all your possible questions about booking your bridal party and services options!


When Should I Book?

We do book up quickly as wedding season is a very busy time for us, so we recommend that you call us as soon as you pick a date! It is never too early to set up your services for the big day. We suggest booking before the six-month mark to ensure we can book your date. If you want to learn more about our pricing, call us today!


How Should I Contact You?

You can give any of our locations a call, and they can direct you to precisely the person you need to talk to!  If you need in-salon or travel pricing, they will go over all the pricing information. Brides: please have the number of people needing their hair and makeup done! This will make your booking experience run much smoother and quicker! If possible, find out how your bridesmaids want their hair done and the length of their hair. This helps us optimize the time we spend with you all and ensure we have plenty of time to execute the style you want.


Should I Book a Trial Run?


Yes! We want to make sure that everything goes smoothly, and setting up a trial run can help ensure you get the finished product you want! One benefit of having a trial run is making your fitting appointment on the same day to see your style altogether. This way, we can alter your hair and makeup as needed to fit the look you are going for! 


Do We Need to Come to the Salon? 

You can choose to come into the salon, or our stylists can come to you! We travel to your venue if needed! This option has different pricing, and as you call to schedule, our stylists can go over all your options to fit your day! 


What Services Do You Offer?

We offer both makeup and formal hairstyles for the bridal party! We can style your hair as you like, whether you want a full updo or a simple half-up style. We also offer makeup services that are super customizable to each bridal party member. We can do a full glam look or keep it natural and straightforward; it is all up to you!

We know it can be hard to choose a style. Feel free to bring in a few pictures of styles that you like, and our stylists can help direct you towards something that suits your hair type and your dress! 

We recommend staying true to your style. This way you will feel more comfortable the whole day! For example, if you tend to keep your makeup simple and natural daily, we can elevate your look while still staying true to your style! We can even apply false lashes to spice up your look!


Can I Bring a Hair Accessory?

Absolutely! Remember to take into consideration your style and the style of the wedding! Also, if you are a bridesmaid, check in with your bride to make sure she is okay with adding an accessory. Keep in mind the thickness of your hair, as you might want to stay away from heavier pieces that may weigh down your style if you have thinner hair. 


If you have any more questions, please don’t hesitate to call us! We would love to be a part of your special day and want to provide you with the best experience possible!

2022 Trends You Do Not Want To Miss Out On

2022 Hair Trends

Curious as to what your style should be in 2022? Well, let’s all get in our time machines and head back to the 90s! Your new trendy style can be something as simple as the claw clip, or learning how to give yourself that just left the salon bouncy blowout. Read more to see what trends will resurface themselves in 2022!

Women's Style Trends

Mid-Length Bobs

Looking for that timeless style that suits almost anyone? Then this chic cut is for you. It can be cut blunt and styled sleek, or you may add in a-lot of layers and texture to get that effortless hair. This classic look has been around for years and is working its way back due to the famous Kourtney Kardashian!

Natural Hair

Curly friends, we have the style for you! 2022 is looking very minimalistic for the beauty industry. It’s time to embrace your natural beauty! With the the help of our curly cuts and our product Quiet Calm Control Curl Cream by Innersense, your natural curls will be bouncy, soft, and frizz free.

Bouncy Blowout

The trend that broke the internet… We are sure you’ve seen this 90’s style all over social media platforms with voluminous curls and curtain bangs. This look is inspired by Farrah Fawcett and can be easily recreated at home with the use of a blowdry brush and some velcro rollers!

If you want this amazing look, take a look at our Blowout for Beginners full tutorial! 

Sleek & Shiny

Who doesn’t want sleek and shiny hair like Kim Kardashian!? Kim’s stylist, Chris Appleton worked with Color Wow on his DIY secret to creating the signature sexy style. They developed the Money Mask, which is great for all hair types. This at home hair mask hydrates to the core, creating expensive-looking hair.

Men's Style Trends

Modern Mullet

Billy Rae Cyrus may have helped elevate the famous mullet in the early 90s, but the Men have spoken and we do not think this hair trend is going away any time soon! This trend can be created in many ways. For instance, perming the back with racing stripes on the sides or keeping it modern and shaggy like the classic Billy.

Faded Buzz Cut

The style that will be around forever. The classic buzz cut with an excellent fade is also here to stay in 2022. Whether you have blonde hair or dark hair, a tight fade and sharp line-up can elevate your classic style. 

Color Trends

Chocolate Brown

My brown haired ladies or gentleman, are you tired of your high maintenance hair and ready to step back into the natural look? Well look no further, in 2022 our favorite chocolate hair is making its glorious return!

WE perfected this hair look by utilizing the following formula, AlterEgo’s Techno Fruit 6/31 and 6/7.

Honey Blonde

We’ve said it once and we’ll say it again, natural beauty is on the rise! You can create this look many different ways. A balayage being the most popular technique for that lived-in look. If you are wanting a more dramatic honey blonde, you can choose to do a full highlight.

Fashion Colors

Guess who’s back…. we continuously see high fashion colors walking in our door. This trend got stronger 2 years ago when everyone was experimenting at home with the bright colorful money piece. There is no longer is a dress code for many who work from home so why not show your true colors! Fashion colors allow you to express who you are and your personality. 2022 is looking BRIGHT!

Raven Black

As always, a beautiful deep black has been such a staple through the years. Celebrities showcase such stunning black locks all over social media platforms and it never gets old! You can even pair it with subtle highlights or a balayage to give your hair an elevated look. 

Accessory Trends

Claw Clip

Claw clips were a major hair accessory to have in the 90s and TikTok has brought them back to life. Running late for work or an event or tired of your usual messy bun? Go grab yourself a claw clip, we sell the perfect ones to have on hand in the salon! Here is a short tutorial on how to perfect the claw clip!

Chunky Clips

We know them, we love them,  and we know all of our moms loved them in our hair when we were 5. But these amazing clips have come back in a new more age-appropriate form. Elevating your look and appearance with two easy steps. WE are loving these affordable clips right now!

It’s Our Anniversary!

It’s our Anniversary! Come in and help us celebrate 36 wonderful years! 

We want to share the love we receive from our loyal clients all year long by celebrating our anniversary together! As a thank you for supporting us, we are offering 25% off all in-stock retail! 


For Every Member of the Family

M.J. Capelli has been locally owned and operating in the Fargo-West Fargo area for 36 years. Since the very beginning, our primary goal has been to offer services for every member of your family.  From haircuts to specialty services such as curly cuts, Brazilian Blowout, extensions, and waxing to name a few. We take pride that our stylists are some of our area’s leading top professionals. We are trained in cosmetology skills and social skills to allow us to treat all members of your family with expertise.


Anniversary Sale

We are so thankful for your support throughout the years, and we are celebrating all week long! February 14th – 19th we ask you to join us and receive 25% off all in-stock retail. We will also be featuring some giveaways in-store while you are getting pampered by one of our stylists. 

Now’s the perfect time to grab any products you’ve been eyeing, such as the new MONEY hair mask by the one and only Chris Appleton! Yes, that is Kim Kardashian’s hairstylist! This mask will help you hit the 2022 trend of sleek and shiny hair goals. Oh, and men, don’t think we forgot about you! We have a full stock of our Redken Brews ready for you to pick up.

We would love to answer any questions you may have about our products, come on in and take a look. We will have so many great options for everyone.


Come Say Hello

Stop into your favorite location February 14th – 19th to check out our in-stock product and grab all your favorites!

Your Guide to Effortless Hair


One of the biggest trends we think will be big this year is effortless hair! We predict so many posts embracing your natural texture and showcasing sleek, shiny, healthy hair. Here’s your guide to having the most manageable, most effortless hair that you can!


Using the Right Products

We know seeing those Pinterest pictures of gorgeous locks can be super daunting, but you can recreate those in no time with the right products! We will tell you what our favorite products to use are for each trendy style, and the best part of it all is you can come in and buy everything we share!


Beachy Waves

If your social media feeds are anything like ours is, we know you’ve been seeing loose, beachy waves all over the place! These are so pretty and suit everyone! As always, please start with a heat protectant. This will prolong your style while protecting your hair from heat damage; a win-win! We recommend Aquage’s Beyond Body Spray. A helpful tip when curling your hair: DON’T touch your curls until they have cooled completely! They have a better chance at keeping their shape all day. After they cool, take a wide-tooth comb or your fingers and lightly brush out the curls! Tada: perfect beachy waves every time! If you want a great visual, check this out on our Instagram page: follow us while you’re there!


Sleek Blowout

Now on to everyone’s favorite- the blowout! Using the correct products is vital for this style. Ensure you are using a heat protectant; there is a lot of heat used continuously for this style, and you want to make sure you’re protected! We think Amika’s Heat Defense Serum is an easy option for you! It is also an oil, which can also be used after you are dry to help with flyaways. It’s a win-win product! A helpful tip when you are styling a blowout: dry your hair regularly until it is mostly dry. This will ensure that you have the least amount of heat damage. Volume is the goal with this style, so make sure you add a volumizing product into your line-up! Check out Color Wow’s Raise the Root Spray. It gives tons of volume as you blow-dry it in!


Natural, Textured Waves

We are so excited to see you embracing your natural texture! Natural, curly hair is so beautiful, and we have some products to share with you to get the best out of your waves. Aquage has so many options for curly hair, and we have been loving the Curl Defining Creme and the Defining Gel. These are perfect by themselves but are a fantastic combo! After wash day, dry your hair with a cotton or microfiber towel and get the moisture out, then scrunch in your favorite of the Aquage line. Using Wella’s Eimi Sugar Lift spray is a great option to refresh second-day hair; mist your hair with water and scrunch in the sugar spray!


Regular Haircuts

Keeping a good routine for regular haircuts is super important! Now, we aren’t saying you need to chop your hair off every time, but a good trim every eight weeks or so is very beneficial! Pair this with a great shampoo and conditioner combo, and you’ll feel as good as new. We love Matrix’s Biolage Fiber Strong for anyone who needs a little extra protein boost, and Color Last, the perfect shampoo and conditioner for extending your vibrant color!

Another product to have in your routine is an excellent leave-in conditioner! With the cold weather here, our hair tends to get very dry. Using a product like Sexy Hair Tri-Wheat Leave-In Conditioner can help with those dry ends. This will leave your hair feeling so sleek and shiny!


See how easy it can be to have effortless hair? We can’t wait to see how you decide to style this year! Come on in and grab any of the products we mentioned here. We would love to help you find the best product for your hair routine.

35 Years With M.J. Capelli

Em and Pam


Our Lead Manager, Em at Maxx, completely embodies M.J. Capelli and everything we stand for. We believe in helping our customers achieve all of their hair dreams and more. We do that by having a dedicated and innovative staff. Em embodies what it means to be an M.J. Capelli stylist with a successful career at our salon. Learn more about Em and how M.J. Capelli has been a second home to her over the last 35 years. 


Where It All Started For Em 

Em grew up in Minot, ND, and attended Josef’s School of Hair Design right out of high school. After graduating from beauty school, she moved to Fargo with her family. Em was hired at what was then called Trim 7, which eventually grew into the salon you love and know, M.J. Capelli. 

Em started as a stylist, moved into a supervisor position, and then assistant manager.  She was then promoted to a manager of the South salon around 1995. After managing our South location,  she was transferred to the West salon (currently M.J. Capelli on 33rd) and moved again in 2010 to the Maxx location, where she currently resides today. Recently, she accepted the position of Lead Manager for the M.J. Capelli company. Em stated, “To me, this means that I am a good helper to all my other manager friends in any way, shape, or form.”


Becoming A Hairstylist

Em knew this career path was for her because of her creativity and love for people! When she was about 16 years old, she knew that someday she would go to school to be a hairstylist. Em stated, “I can remember sitting at family functions, at a very young age, brushing my cousin’s long blonde hair for hours. Then in high school, I would always be the one to cut and perm my friend’s hair. I guess you could say I caught the bug early!” So you can say Em knew from an early age what her career path would be!


 M.J. Capelli Shapes Careers

Em is who she is today because of M.J. Capelli. She grew up here. Em had this to say about her career at M.J. ‘s, “I never, in my dreams, would have thought that I could lead a team of stylists or that I could make an impact in someone’s life. I have had the opportunity to grow as a stylist, as a manager, as a person.” The company is very supportive of all who work here. The support and opportunities given are endless.


The Rewards Are Endless

There is nothing like the feeling you get when you make a difference in someone’s life. It is the most rewarding thing ever! Building and maintaining relationships with clients is amazing. Em says, “I have a handful of clients I have done their hair for more than 30 years. They start as clients but become friends, and then they become family! They are the reason I got into this business!! From a manager standpoint, the most rewarding part of my job is teaching, coaching, and celebrating my staffs’ accomplishments. My goal is to help my staff accomplish their goals. I care deeply for every person that works for me and want the absolute best for them.”


Em’s Advice for Aspiring Stylists

Just go for it!! This job isn’t just making someone look good. It is much more. For instance, a stylist is often there for clients during break-ups, deaths, graduation, having babies, etc. This job can create some of the best relationships and be the most rewarding job ever. Em’s advice is this, “Don’t give up! Building a clientele is hard work, but you can do it with determination and good coaching. In this business, you get what you give. Do good work and be yourself. Build relationships. Keep that smile on your face. Listen to your client’s needs.”

Brazilian Bond Builder

Cold weather has finally hit us, which means the air is getting much drier. These are the coldest months of the year for us, and our hair will need a little extra help! Let’s get you all caught up on one of the best things to do for your hair, b3!

What is b3 (Brazilian Bond Builder)?

It’s a great professional tool that can be mixed into all color formulations or be used by itself as a stand-alone treatment to help rebuild the bonds in your hair, which can happen from previous color services or heat damage! It helps to reduce this damage and prevent it in the future. Adding b3 into your color service is super easy, and it’s only a small add-on charge!

The Science Behind b3

This add-in helps reattach and build bonds of the hair cuticle that are responsible for supporting the hair’s inner structure. It dramatically reduces breakage and helps prevent damage during coloring services. This, in turn, improves the hair’s overall integrity while prolonging your color and vibrancy between appointments!

Stand-Alone Treatment

What if you don’t color your hair? No problem! We can still use this as a conditioning treatment when you feel your hair needs a little extra love. It has so many benefits! It first penetrates your hair with weakened and compromised fibers, reconstructs and strengthens from within while helping seal the cuticle. This helps prevent moisture loss protects against heat and mechanical styling, and future damage!

Am I a Good Candidate for b3?

Absolutely! Everyone can benefit from the use of b3! You’ll feel and see remarkably healthier, stronger hair each treatment. This is perfect for all hair types that feel extremely dry or damaged, especially those with color/chemically treated hair. Color services lift the cuticle layers, which can cause the dryness you feel, and b3 reinforces and builds the bond responsible for sealing those layers back together.

Call and book your Brazilian Bond Builder treatment now! Book Now.

Holiday Parties


It’s finally that wonderful time of year, the holiday season! We know last year we didn’t celebrate as much, so we are so excited for this year. We know all of you have many more holiday parties to go to and we want you to be ready!



Call your favorite location now to book a makeup application and style for you and your friends! Come in and get pampered before heading out to your holiday party. We have so many stylists ready to help you get your glam on!



We’ve included so many fun pictures of our holiday photo shoot to give you some beautiful ideas! It’s time to look and feel your best, so let us help you! Click here to book online now!


Pre Booking: Don’t Be Disappointed

It’s November already, can you believe it?! Holiday season is the busiest season for all of us. Here are some reasons for you to pre-book your appointments in advance, so you aren’t disappointed.

Your time is very valuable, as well as ours! You are very busy at this time too, so when you book your next appointment before leaving the salon, you get the convenience of picking your choice appointment and time. Which in turn is much easier for you and your stylist.

It helps you maintain your style! Pre-booking your next appointment saves you and your stylist a headache later on. This way your stylist can determine your hair growth, and it allows them to schedule your appointment as needed! By booking your appointment in advance, you’re able to get in right when your hair needs it! Which also allows you to maintain your style as you like it in between visits.

Save yourself from that last minute call! We’ve all been there, calling around to try to fit a last minute appointment in, and being disappointed when everywhere is full. You’ve got a lot going on this time of year, so getting in to see your favorite stylist should be the least of your worries! When you pre-book, you’ll never have to frantically try to get that last minute appointment.

Taking the extra few minutes after your appointment to set up your next few visits will save you so much time and frustration in the future! We have so many stylists that would love to get you ready for the holiday’s. Make sure to call now to get your appointments in our books, we are booking up very quickly! Happy Holidays and we hope to see you in soon!